Driving notable leads to an Ecommerce website is a challenging task especially if you have hundreds or thousands of product and category pages. Some online merchants think that listing their hundreds of product and category pages will automatically boost their website ranking in search results but the fact is very different from reality.
Optimizing an ecommerce website to make it searchable over popular search engines requires adequate knowledge of Search Engine Optimization (SEO) and it is much complicated than optimizing a simple website of few pages.
In this article, I am going to list some important SEO tips that will help in driving significant traffic to your ecommerce website along with the tricks used to show Google that your web pages have high quality content on them.
Manage the out of stock pages efficiently on your ecommerce website. If your items have become out of stock and you know that the items will be in stock latyer, then it is better to leave those pages untouched. Do not redirect the visitors to some other pages or add another product as it might hamper their interest. A message asking visitors to leave their email for receiving the notification about the arrival of the item back in stock will work.
Here is an example of “Notify Me When Item is Back in Stock” message enabling the visitors to enter their email to get further notification about the arrival of the product.
The lack of a textual description about a product virtually puts an end to the opportunities of a page to get higher rank in search results even in low frequencies queries as well. Moreover, it might affect the interest of the visitor thus hindering the sale of the product. Therefore, it is very important to add adequate product description on every product page of an ecommerce store to make it rank better over search engines and to enhanced the chances of generating sales.
An example of a product page with product description is shown below:
Images are very important part of an ecommerce website and people love the see the photos of their products, which they are planning to but to know how they look. Hence, it is very critical to put high quality images with different angles on your website so that people can get a view of what the product will look from all angles.
With proper optimization of images on your product pages, the chances of improving your website ranking will also increase. However, for achieving so, make sure to add pertinent keywords into the ALT tags of your pictures.
Here is an example of optimized product page of an ecommerce store:
You may consider keywords to be not an essential part of contemporary SEO techniques, but they still are relevant to how people search and find yur website. Hence, you need to achieve a balance. Creating a good and searchable ecommerce website is about how information is represented on your site. Use appropriate and effective keywords targeting your individual product pages and this approach will not only avoid duplication but will also help in driving significant traffic to your website.
If you use relevant keywords and interlink them properly with your pages, you guarantee that anyone who searches for a product type will have access to all relevant pages of your site. Besides, create pertinent URLs that makes sense when people view them in search results listings. Meaningful URLs would definitely help in driving traffic to your website that will ultimately help in enhancing your sales and revenue.
You may be surprise to know that around 70% users prefer online shopping only after going through product reviews. It means that if your online store has product reviews for its every product, the chances of a tremendous boost in your product sales increases. Therefore, include product reviews on your websites because if your website don’t have sufficient product reviews, then you might miss a large percentage of audiences.
Besides, the product reviews pages reaches the top of search results much easily than the selling pages.
This is the product review page of an Amazon product. Amazon.com has not only let its users but products from their online store, but they can also leave reviews about the products.
Ensure to optimize your product pages according to the search demand because it is vital for bringing leads to your ecommerce store. Consider the search demand while writing title pages, headlines, and product descriptions.
Some tips for performing better optimization of your product pages are listed as follows:
Avoid using duplicate content on your product pages as it will hamper your site’s ranking over search results. Pages to print, tags, archives with diverse sorting elements create duplicate content, which should not be indexed over search engines. This is significant because your website might get sanctions due to duplicate pages.
Here is an example of a product page having duplicate content:
This content marked in red appears on most of the pages of this online fashion store.
Mobile SEO is something, which has grown in significance due to the increasing demand of Smartphones and tablets in this techno savvy era. Researches have proven that people prefer online shopping through their mobile phones instead of desktops and laptops because this device is portable and they can order their product from anywhere. Hence, if you own an ecommerce website, ensure to focus on mobile search engine optimization to contribute mobile traffic to your website.
It is important that your ecommerce site works well on mobile devices and has sufficient functions to help the people to complete the important actions. An example of an mobile optimized online fashion store is given below:
You can see in the above image, that the online fashion store is adequately adjustable to different screen sizes with all necessary functions required by the users to perform the actions.
Some products are similar but they differ in their sizes and colors. If you do not handle those product pages efficiently, listing them will result in duplicacy which Google penalizes. It will not only affect their search results rankings but also causes cannibalization between the product variants. Moreover, you products might rank for wrong keywords. For example, black sleepers might rank for red sleepers and vice versa.
Therfore, it is recommended that you must perform proper review of your ecommerce store to avoid such situations and you will also be able to find the products that might increase in sales if ranker with the accurate keywords.
Internal link building is important for SEO and website ranking. However, if you want to achieve better results, you need link architecture. Internal linking does not necessarily means search engine spiders but user friendliness is also important. You can create a solid internal link architecture through adequate planning, which includes:
Although it is not possible to cover all the tips required for driving sales to an ecommerce website, but if putting al the 10 tips in practice will definitely help in optimizing your ecommerce website perfectly. However, ecommerce optimization is a continuous process and you should never keep your research off when it comes to generating more sales through your online store.