29
Jul

Why is Mobile SEO Important For Your Business?

Posted by Joydeep Bhattacharya

mobile-seo-importance

With mobile internet usage facing an explosive growth in 2014, Mobile SEO has also moved from the category of “Someday” to “Priority”. With a sudden surge in the mobile internet uses, the competency for establishing your business existence among the mobile users have also grown extensively. If you do not own a mobile friendly website yet, it is the right time for you to invest in building a responsive website for promoting your business among the mobile phone users. However, owning a mobile site is not enough to lure the mobile users towards your services but you need to adopt unique and successful mobile SEO strategies for receiving fruitful results in this competitive era. A recent survey conducted on behalf of Google has revealed that 74 percent mobile phone users use search engines for their shopping purposes while 83 percent users show inclination to make a purchase in a day and 55 percent mobile users intent to make the purchase within an hour.  

mobile-phone-users-intent

Is this figure interesting? This figure highlights the growing importance of mobile marketing and they clearly signify that if your website is not customized as per the mobile phone screens, it will certainly hamper its search engine rankings and conversions.

A responsive web design corresponds to the technique that makes the website responds to the device, which is being used for viewing the web pages. It gives an optimal viewing experience to the mobile phone users. Responsive websites removes the pains of having different websites for desktop and mobile phones since a single website has the ability to optimize itself as per the varied screen sizes.

As the percentage of page views from mobile devices has boosted notably in past few months, it is very important to implement mobile SEO strategies successfully on your website to improve your business productivity. It is equally significant to note that no mobile SEO techniques will do a miracle for escalating your business unless you own a responsive web design. We must have to find out the essential ways that guarantees us with mobile SEO success in 2014. However, do you know why the mobile phone searches have grown extensively in past few months? It is because most people often access their social networks through mobile technology and hence, optimizing your social media existence will give a positive impact on your business conversions. A social presence of your business will add to your site’s implication and visibility.

Explore Importance of Mobile SEO

Do you ever try to notice the reason that encouraged the need of optimizing website as per mobile searches? The answer lies with Google, whose search engines is completely inspired by mobile design. When we search on desktop version of Google, it shows eight paid ads above the fold and it still has space for a map and three organic search accompanied with a couple of local packs but in mobile  version of Google, the case is completely different. It shows only two paid ads above the fold with only one organic search that pops over the mobile screen. This single organic search has the benefit of being the only organic search on the page thus grabbing attention of users considerably.

Unquestionably, Google has started favoring responsive websites that are designed to lodge both mobile search and viewing. This is why mobile SEO has become mandatory for online businesses if they really want to enjoy the taste of success in this competitive marketplace. Google is consistently attempting for improving mobile user experience. Therefore, following the mobile strategies that falls in alignment with this goal will surely impart success to the website owners.

Role of Mobile SEO in Improving Business ROI

Every business tries to get its Return on Investment (ROI) in shortest period while some businesses want a significant increase in their ROI. With the current trend of mobile phones and tablets, mobile SEO is also gaining its importance. Meanwhile, it is equally important to analyze how mobile SEO helps in improving business ROI.

For a successful online business, monitoring Google actions is very essential and with the launch of the design improvements in its search engine, Google has shown a greater inclination towards the mobile and tablet users. An annual state of report was launched recently, which states that a great deal of Google searches are performed by mobile users and the adoption rate of smartphones and tablets are increasing considerably.

The global page views done from mobile phones between May 2013 and May 2014 are illustrated as follows:

mobile-users-by-continents

 By carefully analyzing the graph, you can interpret how the global page views from mobile phones have surged extensively in the year 2014. Moreover, mobile phone users are social in nature and they like to keep posting their views, thoughts and pictures on social media sites, which have ultimately affected their inclination towards mobile sites as well.

Investing on developing RWD sites will eventually lead to an improvement in business ROI because the trend of using net through mobile phones tends to increase in the imminent years. The best examples of business with improved ROI are ecommerce websites. Majority of mobile phone and tablet users searches for making a purchase through an online shopping portal. Earlier also, we have discussed the figure stating that 55 percent of mobile users have inclination for making a purchase within an hour while 83 percent have inclination to make a purchase within a day.

If you are eager how Mobile SEO directly affects the business ROI of an ecommerce website, we can compare the survey graphs of visitation rate of three famous online retailers, (Amazon, Walmart and Target) through both desktop and mobile devices. We have taken the average of last six months that clearly shows that mobile has eventually higher visitation rate than desktop.

amazon-walmart-target-mobile-users

The survey graph also reveals that the visitation rate of all these three retailers are averagely double that of the desktop which is why retailers as well as other business are focusing more on improving the key components of effective mobile ecommerce websites and promoting the sites via mobile seo. If your site is ranking well on Google’s mobile version of search engine, then it will positively influence the ROI of your business. Consumers are visiting the websites through their mobile devices at a rate double than desktop and if your site is not mobile friendly, then you might lose a significant percentage of your valuable customers including those who are searching for your store information as well as those who are making purchases from your store.

Impact of Mobile SEO on Local Businesses

Whenever the word local comes in our mind, the most common thought that strikes our mind is “Something or someplace nearby”. Now, let us come to the main question that pops up in our mind by reading the title. How Mobile SEO influences the local businesses? Does it have positive influence? I will explain it to you with proper examples.

The latest keyword research conducted by Bryson Meuner at Resolution Media in the 1st quarter of 2013 shows that majority of the searches performed for local ATM machines (99%), bars (97%), and restaurants (88%) are performed through mobile phones and tablets. The research was conducted using the keyword tool of Google.

mobile-local-searches

From the graph, it clearly states how an effective Mobile SEO strategy will help your business to locate easily by the mobile users thus positively influencing your business revenue.

Another survey done by Our Mobile Planet has revealed that 94 percent of mobile phone users have performed searches for getting local information and around 84 percent has taken action as well. BIA/Kelsey has also done forecast that the volume of mobile searches will see a massive growth in the upcoming years and Google itself has predicted that percentage of mobile searches will surpass desktop searches by the end of the year 2014. You can assume these forecasts as self-prophecies because if you have also searched anything on Google through a mobile device, you must have noticed that the location has a significant impact on your searches. Hence, it is mandatory that businesses capitalize this trend. Let us assume that you own a restaurant in your locality, and someone has searches through his or her mobile device about the restaurants in your locality. Now, if you have use the Mobile SEO strategies accurately for you website, then surely your website will be displayed in the  top list of organic  searches and the user will definitely visit your website to go through your restaurant menu. It will not only help in increasing traffic over your website but will also help in improving conversions.

From all these examples, you can easily understand how an effective Mobile SEO strategy will help your business to become popular and known among the mobile phone users. If you have not applied any of the Mobile SEO strategies yet on your website, the time has come when you think about this sincerely.


Joydeep Bhattacharya is a senior digital marketing specialist in TIS India, one of the pioneers in web design, web development and internet marketing . He helps businesses increase ROI by improving the website's presence on various digital marketing channels through proven techniques, logic and creative abilities.