Some of you might wonder: why are we even talking about this? It’s 2023 and search engine optimization has progressed by leaps and bounds, why are we discussing why businesses need SEO? Believe it or not, there are still those who are stuck in the Dark Ages and don’t recognize the value SEO experts can bring to their company. Further, with a number of new online marketing tactics emerging recently, there are a lot of business owners who are thinking that they no longer need SEO.
Here’s the real deal – the value SEO can deliver to your business cannot be disregarded nor can it be undermined despite the newer marketing tactics. This is our best attempt to make the strongest business case on why you need SEO to convince non-SEO believers out there and to reignite the interest of those who took a step back from search engine optimization in favor of other marketing tactics.
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We are not talking about your best-performing sales agent or your most productive store. We are talking about your website. Now, if you don’t consider your site as a selling tool, it’s time for a change in perspective. Unlike your physical store or business location, your site never closes (unless there’s a technical problem), it’s accessible to your customers and potential customers far and wide and unlike your sales agents, it never gets sick.
Kidding aside, an SEO company or SEO experts can help you transform your website from a mere representation of your brand online to a hardworking sales machine.
According to a study by Nielsen, 86% of consumers go online to help them make a purchase decision before they proceed to your store and actually make the purchase. Further, according to Google, 97% of consumers look for local stores or local brands online. So, it turns out that SEO experts cannot only help you drive traffic to your site. They can also increase the foot traffic in your stores. Talk about real and tangible business impact!
The statement above may sound like a mouthful, but there’s really no succinct way of putting it. And it sounds exciting, right? Imagine, not spending a penny on advertising but benefiting from it.
So, how does an SEO company achieve this marketing miracle? You may not have advertising money, but your competitors do. Now, data show that internet users turn to search engines to be redirected to further information about the product or service they saw in an advertisement – be it online or offline. With strong SEO campaigns, you can capture this information-hungry searcher by ranking high on search engine results pages.
It’s difficult enough to build a business’s credibility in the real world and it’s even more difficult to do the same in the virtual space where fraud and deception are quite rampant. According to experts, those who rank high on search engine results pages are perceived as credible and the best in their field. Just by merely ranking high, you are able to increase your business’s credibility by ten-folds.
Further, SEO experts will always reiterate the importance of your site’s meta description. True enough, when your site’s meta description answers the intent of searchers, they feel that you do care for their concerns, their questions, their needs, their wants, and their worries. With a few words, SEO is able to foster trust among your target market and as we all know in marketing, trust will eventually lead to profit.
There are no one-size fits all SEO solution and this is one of the beauties of this online marketing strategy. Regardless of your business size and the scale of your operations, SEO can do wonders for your business. Also, you can always make adjustments anytime within the lifecycle of your SEO campaigns to scale down or scale up depending on your need and your marketing resources.
And speaking of marketing resources, engaging in SEO or hiring an SEO company is one of the wisest marketing investments you can have. Search engine optimization is significantly cheaper than traditional marketing executions. You can even save more if you outsource instead of building your own in-house SEO team. It would be cheaper as well if you look for strategic search marketing partners outside of the Western Hemisphere. For example, a reputable SEO company in India can deliver great marketing results at par with global standards.
For many businesses, SEO is just a “nice to have.” However, no one can argue with the fact that the majority of online traffic originates from search engines. As the marketing war moves from the offline battleground to the online space, SEO should be incorporated across all stages of the marketing strategizing and planning process and not merely an afterthought.
Over the last few years, the role of SEO has remarkably expanded.
SEO is very helpful to its users and when implemented n the right direction to a website, it always tends to enhance the branding and marketing of the website.
SEO is a complex process and has its own challenges. It is a time taking process and you have to be patient to achieve your desired results while using it. However, if you are willing to invest in this process, it brings a lot of opportunities to improve the sales and conversions of your website.
It is critical to boost your credibility and the presence of your website now and in the future.
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