Why You Need SEO? – Here’s A Strong Business Case
Posted by Amit Kothiyal
Some of you might wonder: why are we even talking about this? It’s 2013 and search engine optimization has progressed by leaps and bounds, why are we discussing why businesses need SEO? Believe it or not, there are still those who are stuck in the Dark Ages and don’t recognize the value SEO experts can bring into their company. Further, with a number of new online marketing tactics emerging recently, there are a lot of business owners who are thinking that they no longer need SEO.
Here’s the real deal – the value SEO can deliver to your business cannot be disregarded nor can it be undermined despite the newer marketing tactics. This is our best attempt to make the strongest business case on why you need SEO to convince non-SEO believers out there and to reignite the interest of those who took a step back from search engine optimization in favor of other marketing tactics.
SEO Highlights Your Best Sales Asset
We are not talking about your best-performing sales agent or your most productive store. We are talking about your website. Now, if you don’t consider your site as a selling tool, it’s time for a change in perspective. Unlike your physical store or business location, your site never closes (unless there’s a technical problem), it’s accessible to your customers and potential customer far and wide and unlike your sales agents, and it never gets sick.
SEO Catalyzes Offline Sales
According to a study by Nielsen, 86% of consumers go online to help them make a purchase decision before they proceed to your store and actually make the purchase. Further, according to Google, 97% of consumers look for local stores or local brands online. So, it turns out that SEO experts cannot only help you drive traffic to your site. They can also increase the foot traffic in your stores. Talk about real and tangible business impact!
Making Advertising Work for Your Advantage Even Though You’re Not an Advertiser
The statement above may sound like a mouthful, but there’s really no succinct way of putting it. And it sounds exciting, right? Imagine, not spending a penny on advertising but benefiting from it.
So, how does an SEO company achieve this marketing miracle? You may not have advertising money, but your competitors do. Now, data show that internet users turn to search engines to be redirected to further information about the product or service they saw on an advertisement – be it online or offline. With strong SEO campaigns, you can capture these information -hungry searchers by ranking high on search engine results pages.
SEO Builds Your Credibility Online and Fosters Trust
It’s difficult enough to build a business’ credibility in the real world and it’s even more difficult to do the same in the virtual space where fraud and deception is quite rampant. According to experts, those who rank high in search engine results pages are perceived credible and the best in their field. Just by merely ranking high, you are able to increase your business’ credibility ten-folds.
Further, SEO experts will always reiterate the importance of your site’s meta description. True enough, when your site’s meta description answer the intent of searchers, they feel that you do care for their concerns, their questions, their needs, their wants and their worries. With a few words, SEO is able to foster trust among your target market and as we all know in marketing, trust will eventually lead to profit.
Scalable and Cost Effective
There’s no one-size fits all SEO solution and this is one of the beauties of this online marketing strategy. Regardless of your business size and the scale of your operations, SEO can do wonders for your business. Also, you can always make adjustments anytime within the lifecycle of your SEO campaigns to scale down or scale up depending on your need and your marketing resources.
And speaking of marketing resources, engaging in SEO or hiring an SEO company is one of the wisest marketing investments you can have. Search engine optimization is significantly cheaper than traditional marketing executions. You can even save more if you outsource instead of building your own in-house SEO team. It would be cheaper as well if you look for strategic search marketing partners outside of the Western Hemisphere. For example, a reputable SEO company India can deliver great marketing results at par with global standards.
Doing SEO Should Not Be an Afterthought
For many businesses, SEO is just a “nice to have.” However, no one can argue with the fact that majority of online traffic originates from search engines. As the marketing war moves from the offline battleground to the online space, SEO should be incorporate across all stages of the marketing strategizing and planning process and not merely an afterthought.