Common Ecommerce Design Mistakes That Kill Your Conversions
Posted by Sandeep Sharma
With the fast forwarding pace of web design industry, the need of having a visually appealing website has become an indispensable necessary especially if you own an eCommerce store. As technology is evolving with every passing day, the growth of eCommerce has skyrocketed with thousands of online stores competing with each other. Being the owner of an online retail store, you must be tracking new ways to keep your business’s growth on high levels; however the most important factor that contributes significantly in drawing major traffic to an eCommerce site is its design. If your site does not exhibit professionalism in its design, it might not be able to attract the attention of online buyers.
So, here the main point of focus is to explore the tips that can help in creating visually appealing and professional looking eCommerce site because a perfectly designed online store is a guarantee of higher sales. However, it takes time to learn and execute the correct tips with proper planning to offer great shopping experience to your buyers. Among the bundle of tips, I have researched the top 8 tips that every online retailer should implement on their eCommerce site for enhancing the conversions and sales through it.
1.Strong and Clear Value Proposition Is Must
Value proposition is the first thing that helps the online retailers to decide if people are interested in reading about their product or not. Hence, while designing ecommerce store, it becomes necessary to incorporate a strong value proposition as it will serve as the argument as to why your target audiences should purchase from your store when they have options from your rivals as well.
Most of the online stores lack the knowledge of having clear value proposition on their sites, which creates confusion among their customers to interpret what they are exactly selling to them. Here is an example of petsworld.in, an online pet food and accessories store that has an excellent value proposition on its landing page:
You can see the landing page of petsworld.in has made perfect use of attractive pictures in their value propositions.
What elements are necessary for creating clear value proposition?
- An impressive headline with clear and simple language is importance to grabbing the attention of visitors.
- Display clear buttons or banners for discounts and offers on your online store.
- Use images that could create desire among the customers to purchase them.
2.Display Images in Multiple Angles
Online stores are the places where the customers can’t touch and feel their products, but they can only read the information and check out the images of the product to take their final decision of purchase.
If you are not using high quality images with multiple angles on your product page, you might lose the chance of a successful conversion because images are something that plays a very crucial role in making your ecommerce site attractive and it also help in increasing the sales by motivating the customers.
You can see in the example given below how an online shop has used the multiple angle technique for representing the product in different angles. It will not only help its visitors in checking the look of the product in different angle, but will also incorporate sense of confidence in them that if they purchase this product, they already know how it will look in all angles.
You can also use a 360 degree video of your product that gives the perfect view of your product to your site’s visitors.
3.Create a Trusted Checkout Page to Lessen Shopping Cart Abandonment
Checkout page is undoubtedly one of the most important aspects of an online store that if created excellently ensures decreased shopping cart abandonment rates. You will be surprised to know that 7 out of every 10 online buyers put some products in their shopping cart but leave the site without making the purchase. Why is it so? This is because your online store lacks a trustworthy checkout page, which is essential for generating confidence among your customers that their confidential and financial transactions will be processed securely.
How to create a trusted checkout page?
Use a SSL certificate for your payment page that guarantees customers that their information will be used securely.
Another way to make your checkout pages trustworthy for your customers is to show the trust symbols clearly on your checkout page with a security badge like McAfee, Norton, Verisign, TrustPay etc.
4.Display All the Order Information Clearly
Often people add too many products in their shopping cart and things end up with lots of confusion. The best way to avoid this is to show all the order information clearly to your visitors. The list of information that should be displayed on the checkout page of your online store includes:
- A small image of the product along with its name and specifications
- The price of the product
- The quantity of the product
- A clear up addition of all the charges including the shipping charges for representing the total cost of the order
In the above example, you can show that the customer gets an overall view of his or her order in the form of order summary. It also shows the image of the product along with the quantity of units ordered, price, delivery details and the subtotal.
5.Don’t Forget Responsive Design
It no more a secret that mobile commerce has seen significant splash of growth in recent years and hence, when you are planning to design your ecommerce store, don’t forget to make mobile friendly or responsive. If you will not make your store responsive, you will lose a great section of your overall site’s visitors including all your mobile target audience. Therefore, pay attention towards responsive design when it comes to creating an online store. A professional ecommerce site should look professional only when it is adjustable to the varied screen sizes of mobile devices. Select the color, background image, font, for your online store by taking care of both your desktop and mobile users.
Seamless mobile experience like the one shown above is the best way of making profit through online stores. If your ecommerce site has all responsiveness integrated in its design, it is definitely going to enhance the conversions on your site.
Overall, none of the above mentioned tips are very difficult to implement in your ecommerce site. If they are executed effectively, it will not only generate sales, but will also add perfect touch of professional to your online store. Do you have more suggestions for building visually attractive and professional ecommerce store? If so, don’t hesitate to share your thoughts with us in the comment section.