As the total number of available apps for download in leading app stores reaches a staggering high, the only factor that can help you stand out in a fiercely competitive app world is a well-planned and meticulous marketing strategy. While you can put a lot of focus on developing a successful mobile app development plan, if you do not market it well, all the hard work goes to waste.
A perfect mobile app marketing strategy essentially covers every interaction with the user from the time they first learn about the app to when they become loyal users. The key aim of it is to acquire users that will not only drive engagement but will also become active promoters for your app.
However, a powerful mobile app marketing plan requires a lot of careful planning and a detailed strategy to be able to achieve the desired results. In this blog, we share some expert tips to seamlessly manage mobile app marketing for your small business.
Carrying out thorough market research will allow you to develop a greater understanding of how to use the mobile app marketing strategies covered in this blog. It will also help you answer the following questions early in the app development process to enable smooth sailing at a later stage –
These details will provide more insights to achieve the optimal results of your mobile app.
It is needless to say that small businesses need to be extra careful about the type of marketing strategies they adopt as they are mostly constrained by a small budget. They need to invest every penny wisely so that they derive the value for money and keep their businesses going. In order to be decisive, they can consult reputable business owners like Andrew Defrancesco.
The importance of generating pre-launch buzz is essential for every mobile app marketing as only 40% of mobile users search for apps in app stores. What this means is that you’ve got to go where your users are and offer them valuable content to market your new mobile app.
Some of the strategies you can employ here include –
Since the app downloads for any new mobile app typically reach their peak in the first few weeks after the launch, it is important to generate a lot of pre-launch buzz.
Although there are several effective mobile app marketing strategies that you can choose from, the best ROI comes from implementing marketing automation. It plays an important role in mobile app marketing by freeing up human resources and systematically capturing and nurturing leads.
Among some of the examples of marketing automation are –
If you really want your mobile application marketing plan to work, make sure that your website is mobile-friendly or else you will quickly lose the new website visitors after putting all the hard work into attracting them in the first place.
Some of the mobile optimization tips you can use here include –
App Store Optimization is an integral part of the best mobile app marketing plans. It is a technique that helps optimize your App Store page to rank higher in top search results and convert at a higher rate. Data also suggests that more than 65% of new apps are discovered from a search in the App Store directly.
The higher your app ranks in search results, the more visible it will be to potential users and this kind of increased visibility will lead to more downloads.
Some of the key factors you need to take into consideration here include –
Push notifications are known to increase user retention to a great extent. Users who have opted to receive push notifications exhibit much higher app engagement as compared to those who haven’t. And the higher the retention rate, the better will be the ranking of your app in the App Store.
Further, giving users an incentive to use your apps such as mobile-specific rewards, coupons, special promotions, and specialized content access, also help you drive conversions and encourage engagement.
Mobile apps today play a huge role in the growth of brands, especially small businesses, as they help them reach a global audience and improve on multiple parameters including customer engagement, satisfaction, and enhanced revenue.
One of the most important things to keep in mind when considering how to market an app is to define KPIs at the very beginning. Tracking the right metrics at each stage of the user journey will allow you to identify possible hurdles that keep users from engaging with your brand.
If you wish to ensure that your app business remains competitive in the market, it is best to invest in a professionally qualified mobile app marketing company that can focus on real-time data and help you optimize your mobile app’s performance.